My name is Ephraim, and I grew up in San Diego. After graduating from Indiana University and spending years building businesses at the intersection of sales and entrepreneurship, a deeply personal experience changed my path. When my dog suddenly fell ill, I rushed him to an emergency vet, hoping for help—but was met with indifference. I left feeling helpless and heartbroken. Thankfully, I later found a vet who treated him like family and saved his life. That emotional contrast—between being dismissed in a moment of crisis and being genuinely cared for—stuck with me. It made me realize how critical it is for pet parents to have real reviews, honest stories, and a sense of trust when choosing care.